fbpx
Contact Us
Digital Marketing, Social Media Management

How To Manage Page Roles On Facebook Page?

When you work with a team or a marketing partner, it is highly likely you will need multiple people to manage the content, work on aesthetics, manage posts, moderate members and get insights on your Facebook page.

Page roles explained

Admin – Can manage all aspects of the Page. They can publish and send Messenger messages as the Page, respond to and delete comments on the Page, post from Instagram to Facebook, create ads, see who created a post or comment, view insights and assign Page roles. If an Instagram account is connected to the Page, they can post from Facebook to Instagram, respond to and delete comments, send Direct messages, sync business contact info and create ads.

A word of caution: This is the highest permission and gives people full access to your page to modify anything.

Editor – Can publish content and send Messenger messages as the Page, respond to and delete comments on the Page, create ads, see who created a post or comment, post from Instagram to Facebook and view insights. If an Instagram account is connected to the Page, they can post to Instagram from Facebook, respond to and delete comments, send Direct messages, sync business contact info and create ads.

Moderator – Can send Messenger messages as the Page, respond to and delete comments on the Page, create ads, see who created a post or comment and view insights. If an Instagram account is connected to the Page, they can respond to Instagram comments, send Direct messages and create ads.

Advertiser – Can create ads, see who created a post or comment and view insights. If an Instagram account is connected to the Page, they can create ads.

Analyst – Can create ads, see who created a post or comment and view insights. If an Instagram account is connected to the Page, they can create ads.

Custom – assign multiple permissions. Managed from Business Manager.

Least Privileges Policy

Stick to the least privileges policy for most of the situations and relax it only if absolutely necessary. Even when working with a trusted partner, abiding by this policy will eliminate the chances of something going wrong accidentally.

Always ask yourself, do I really need to assign a higher privilege to a team member or partner. Maybe you can do it temporarily and immediately fall back to a lower privilege. Protecting your assets from accidental errors will save you a lot of hassle.

How to add someone as an admin on your Facebook page

  1. Go to your Facebook page. Making sure that you switch to a profile that has manage access on this page, on the left sidebar Manage Page menu, scroll all the way to the bottom and click on “Settings.”
    Alternatively, you can also simply append this to the page url “/settings/?tab=settings”.

    Settings tab on Facebook page
  2. Once on the Page Settings page, on the left menu locate Page Roles. This is where you can manage and assign page roles.

    Page roles section in page settings on Facebook page
  3. On the Page Roles page, locate section “Assign a New Page Role“. This is where you assign the appropriate permissions to people or entities.

    Page role assignment section on Facebook page
  4. Enter the name of the person or entity in the box.
  5. From the dropdown, select “Admin“. Note the alert that Facebook shows. Be very sure that this is the right role to assign to the person.
    Facebook’s alert says – “If you’re adding a new admin to your Page, please keep in mind that they’ll have the same permission as you do to make changes to this Page.”

    Page role assignment roles list on Facebook page
  6. Click Add to confirm.
  7. Facebook may ask you to enter the account password again, just to verify that it is really you making the changes.
  8. Once confirmed, the role would be assigned and the entry will then show under the “Existing Page Roles” section with the Pending status.
  9. The person you added, then received a notication and will need to accept the invitiation to join your page with the assigned role. Once accepted the assignment would be completed.