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Search Engine Optimisation

Pillar Pages – An Effective Way To Optimise For SEO

The algorithms that run Google searches change so frequently it’s difficult to keep up with the latest strategies for optimizing your blog. But this is a big deal, and you shouldn’t forget about keyword research when making changes in order to make sure its content ranks on page one of SERPs!

The way we search has changed, and in turn, that’s started to change the process of creating content. Here are some basics — but if you’re interested learn more by reading our latest research or blog posts on SEO evolution!

The cluster model helps you rank for more keywords by linking to your blog posts on specific subjects. The topic cluster model organizes your site according to different main topics, with blog posts about specific conversational long-tail keywords hyperlinked together. This helps you provide searchers with answers they are searching for by linking them directly at the point where their questions start or maybe ongoing in nature – this way it’s easier for people looking up information on these subjects!

What is a topic cluster?

Topic clusters are the primary database for SEO.
A comprehensive list of keywords and topics organized by category, with links to related keywords or phrases that can be used in different combinations depending on your specific search needs–a type of keyword research tool often referred to as “keyword glossary.” This article will explore how these particular databases work; why you might want use them over more conventional approaches like Google’s Keyword Planner feature available directly from their interface (or through third-party apps).

Blogs are traditionally organized in a way that makes it difficult for users to find the information they need. This is because bloggers and SEOs create individual posts ranked by specific keywords, which results in messy writing with no organization whatsoever–and your own URLs competing against one another when you produce multiple blog entries on topics related but not exactly alike!

This is the part where we tell you how to fix your problem. The first thing that needs fixing? Your URL structure! So often, bloggers and SEOs create individual blog posts with specific keywords in mind – but this strategy puts all of those links at risk when it comes time for them to rank on searches related to those terms (or any others). It also means people might end up clicking through someone else’s link rather than yours.

Pillar pages are the general overviews of topics. Cluster content should address more specific keywords related to that topic in-depth, for example you might write a pillar page about “content marketing” which covers many different aspects including branding strategies and social media tactics; while another piece could be an article on how bloggers make money through their blogs by syndicating articles from other sites without any original writing involved (a practice known as ‘curation’).