fbpx
Contact Us
Google Algorithm Updates

Mysterious Google Algorithms – A battle against spam since 2003

The history of Google algorithms is a bit mysterious, but it has been said that they’re used to improve search results and fight spam. They can also affect how well your site ranks in relation to other sites when people do searches on the internet using their computer or mobile device.

What are Google Algorithms?

Google’s algorithms are an intricate system that uses complex math and the power of machine learning, AI and Natural Language Processing (NLP) to determine which web pages rank the most relevant when you search on Google. These ranking factors combined with various mathematical calculations will give your page a chance at being shown in order of how well it matches what people are looking for, not just who has paid more advertising dollars.

The ultimate goal is about providing high-quality content while also maintaining its informational value so readers can make informed decisions based on all available information.

Google Algorithms Updates

Google has made thousands of updates to their algorithms since it first began updating in 2003. Most changes are so minor that it is almost impossible for them to stand out, but every once in a while Google will roll out an algorithmic update that drastically impacts the SERPs such as:
A major ranking algorithm change where there was previously more competition among websites vying for top spots; The removal or addition of things like brand authority and trustworthiness indicators while keeping other factors including links outgoing traffic ratio (LOUT), backlinks number count over time – these days only recent ones count-, etc.

August 2021 – Google Link Spam Algorithm Update

Google announced a major algorithm update that threatens to impact the ranking of websites heavily engaged in link spam. The company warned any site taking part could see drastic changes, with sponsored content most likely impacted by this latest change. Google said it should be fully rolled out within two weeks and will affect multiple languages.

Google has a few guidelines for site owners who want to link out. First, the linking domain needs tags where there is a value exchange between both sites (for example affiliate links or guest content). Second Google singles out these types of external sources when it comes down to how many backlinks your website gets: “Google will warn about certain practices that might hurt crawlability depending on their spam risk assessment tool.”

Google has many rules and regulations that they ask websites to follow. One way Google tries to keep up with these standards is by having their own set of guidelines for what type of links should look like, as well as where those different types go on your site or blog post:

Affiliate Links: These can be either manually generated through programs such as “Adwords” (a web advertising platform) which will require you to mark them “rel=sponsored” is placed in conjunction with an advertisement; otherwise just add it onto any other normal text.

Sponsored Links: If you think of sponsored posts as advertisements or paid placements, then mark them up with the rel=“sponsored” value.

Guest Posts Links: Links from guest posts should have the rel=“nofollow” attribute set.

The update to the algorithm is to help eliminate spam links, which is something we should all keep in mind. One way you can avoid being hurt by these changes and stay on the right side of things for your business or blog post content with SEO-friendly practices like tagging each webpage’s link as appropriate so it satisfies Google’s new criteria when ranking pages.

As this algorithm update has made some of you wary, we recommend following these best practices to avoid being hurt by it.

Don’t pay for links that lack relevancy or are just spammy!

Avoid participating in link exchanges if they don’t have anything relevant – but doing so here and there shouldn’t be your primary approach either way unless something changes soon enough.

You should not use content spinners or link generators. Link-building is a time-consuming process that takes patience to perfect. Generating quality backlinks can be challenging, but using these tools isn’t worth the hassle for something as simple and straightforward as linking your posts together on social media or within Google My Business information pages (GMB). These programs simply spit out links with no consideration of where they’ll go – most are considered spammy by search engines which means you won’t rank any higher.